Great thinking , it looks like a simple ad but it can make huge impact in the minds of customers.

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Cool ads of Wasabi Chips

Agency: Grey Singapore
Creative Directors: Koh Hwee Peng, Justin Lim
Art Directors: Peng Peng, Koh Hwee Peng, Elsa Peck
Copywriters: Liew Ling-Hwei, Justin Lim
Photographer: Ric Tang, Shutter Bug
Retouching: Evan Lim, Magic3

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1. The film opens on people coming out of an elevator except one man who prefers to remain there.

2. The next bunch of people comes and leaves but the fellow does not budge from his place.

3. With eyes wide open he sees a pretty girl among the many people in the elevator.

4. The liftman, an old fellow, starts suspecting his intention.

5. Determined of staying there, he even has his lunch in the elevator.

6. With no one else but a girl in the lift, he gets somewhat excited.

7. His hopes are shattered the next moment as her boyfriend joins in.

8. Tired and dejected, our man passes the whole day inside the elevator.

9. At this point, a girl comes in and smiles a friendly smile at him.

10. Cut to the shot of an SMS reading, “You will meet your soul mate in the elevator today.”

11. Super: Astrology alerts @ Rs 30/month. Dial *123# (toll-free) to know more.

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Jet Airways just make a statement that we have changed .but they may never think about that some one will place another billboard like this.

For example If you own company in this industry which statement will use above these two boards?

No Idea, lets see….. what is going to happen.

Go Air Came with another strong  Billboard and they showed their talent in branding. 

But After that it became just like a Pyramid,   see the next one

Now You may got the gerneral idea about how the Indian advertising industry is going on.

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It is Perfect example of how the pepsi and Coca Cola fighting each other.

But it has banned by goverment.

It is perfect ad in sense of marketing but it is not good if we follow some code of condut.

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