This crazy idea was generated in the minds of Sandeep Fernandes and Husen Baba Khan, crazy isn’t it?
Other crazy thing Is that they done this campaign in Dubai, you know Dubai is Muslim majority area… as usual it became a controversy.
Any way great idea……….
I am also planning to buy something like that. Hey anybody used it before….. Share your experience here.
Agency: Everest Brand Solutions, Mumbai, India
Creative Director: Makarand Patil, Vijay lalwani
Art Director: Gautam Wadher
Copywriter: Gautam Wadher
Illustrator: Pravin Patil, Gautam Wadher
1. A guy marooned in an island shouts for help. He hears nothing but the echoes of his own voice.
2. Exhausted and distressed, he picks up his box of Perk and starts wandering in the godforsaken place.
3. Time passes as we see him with long hair and beard much like the early man.
4. One day he spots a ship in the distant horizon. He sends a signal using his flare gun.
5. He gets the shock of his life when the shot hits the ship making it burst into flames.
6. As he starts munching a Perk, the VO plays, “halfa wafer, Cadbury chocolate ka taste…
7….Kabhi andar, kabhi bahar. Cabdury Perk. Yeh life hai. Take it lightly.”
8. Cut to a shot of a beautiful girl marooned in the island.
9. The ad ends on our man smiling as the girl approaches him.
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