One of the great campaigns which won award in Cannes 2009
I think this varsity definitely get good crowd through this campaign. Even I would like to join there.
Credits
Advertising Agency: Net#work BBDO Cape Town, South Africa
Creative directors: Alexis Beckett, Ivan Johnson, Mike Schalit
Art Directors: Ryan Barkhuizen, Alexis Beckett
Copywriters: Mike Pearson
Illustrator: Lance Daniels
Photographer: Bryan Traylor
Producer: Johan La Grange
This bus ad for Fitness First in Rotterdam, The Netherlands gives you the hard sell via shame. It uses a scale in the seat to display just how fat you are to everyone around.
Most of them especially gals dont want to show their wait to others, it is a great way to lead them into gim but i amnt sure about whether they will go to “Fitness First” because it showed your weight to everyone.