Mentos again rocks….
IT is one of my favourite advertisement in the recent time. It made by O&M India.
The film opens on a monkey pulling a wooden plank with a donkey seated on it.
The donkey whips the monkey non-stop even as he cries with pain.
The monkey finds a Mentos and shows it to the donkey only to be shooed away.
Realisation dawns upon him as he pops it into his mouth.
Leaving the donkey there he starts running. One leap and he progresses to a hunter.
He runs continuously and enters a dark cave. There he learns to produce fire by rubbing stones.
He comes out as a completely transformed man and sees the donkey sitting outside his hut.
It’s now the donkey’s turn to get whipped as he pulls the cart with the man seated comfortably on it.
The ad ends as the VO concludes, “Mentos. Dimaag ki batti jala de.”
See the full ad…. and make your views on this ad.